Billabong is an Australian clothing brand founded in 1973 by Gordon and Reno Merchants in Gold Coast, southeast of Queensland. The name Billabong is taken from the native Australian language, and in translation means the dead arm of the watercourse. The slogan of both founders has always been "Just a surfer knows that feeling!" Billabong is one of the largest surfing companies, along with Quiksilver and Rip Curl are among the top three brands. In addition to Billabong's typical Billabong shorts, neoprene and swimsuit surfers, Billabong stores also sell sweatshirts, rucksacks, shorts, caps, wallets, flip-flops, and other accessories for surfers and skateboarders.