Electric was founded in 2000 by Kip Arnett, Bruce Beachem and Mike Carter after many years of experience in designing and producing glasses. Electric glasses are mainly high quality sun, snowboard glasses. The collection is of course supplemented by men's, ladies' and children's clothing and accessories. Electric is branded by an iconic Volt logo and is deeply rooted in extreme sports, music and fashion. Electric team consists of many celebrities such as the legendary Peter Line or the X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville freesk. Electric lives with the vision that "The Future is NOW" So GO VOLT!