Etnies was founded in 1986 as the first skateboarder owned and operated company to produce Etnies shoes and clothing. Etnies shoes were focused on action sports. The Etnies brand was not only a company that made the first for skate shoes, but was a pioneer of new technology and forever changed the skateboard industry. Today's vision of Etnies, led by Pierre Andre Seinzergues, is to remain the best action sports company to create innovative products that offer style, comfort and maximum protection. The Etnies brand follows its roots by sponsoring the best athletes in the field of skateboarding, surfing, snowboarding, motocross and BMX. Etnies Shoes Shoot Skating Stars, such as Ryan Sheckler, Nick Garcia, Jose Rojo, BMX Aaron Ross, Nathan Williams, Motocross Riders Todd Potter, Chad Reed, Mason Ho Surfers, Benji Weatherly, Snowboarders JP Walker, Danny Larsen and Steve Gruber. In addition to Etnies shoes, the brand features stylish youth clothes such as Etnies T-shirt, Etnies sweatshirt, Etnies pants and shorts, Etnies caps, as well as accessories like tapes, wallets, or Etnies backpacks.